Online Patient Acquisition

Patients are online actively trying to connect to your practice. They won’t find you if you do not have an online presence.

Online Patient Acquisition For Healthcare Professionals

Imagine your website as a digital reception desk. It’s a place on the internet where patients can visit and get information about your practice 24 hours a day, 7 days a week. Your practice website, Google my Business, and social media pages, are paths to getting an online presence. Your digital marketing campaigns are road maps pointing directly to your practice, making it easier to find you online. 

Market Mx Digital Marketing:

  • Paid-for ads allow a website to appear on the top of a Google search
  • With our multidisciplinary team of digital marketing experts and healthcare professionals, we can optimize Google ads and appear for searches that generalist marketing agencies would not be able to. 
  • Google ads are a proven method of acquiring more patients.
  • Digital marketing for healthcare practices as an additional layer to websites and SEO has been proven by Market Mx to be an extremely successful way of increasing revenue for a practice. 

Stats show that close to 70% of patients book their appointments outside of normal business hours. A website can help you acquire these potential patients while you’re busy attending to what really matters.

Cost-Effective Patient Acquisition

Market Mx has developed proprietary pay-per-click (PPC) methods that are specifically designed for the healthcare industry to generate new patients at the most efficient prices. These are adverts shown on google when a prospect searches for you. With PPC marketing we can increase the visibility of your practice on google. We will make sure you get top placement so your ad will always be seen by the most relevant prospective patient.

Search Engine Optimization (SEO)

What is SEO?

Free website traffic. Search engine optimization, or SEO, is the combination of all of the strategies you can use to help your site’s chances of appearing in search engine results without explicitly paying for marketing. For example, if you are a GP practicing in Johannesburg, you want to be sure that users who type “GP Johannesburg” into a search engine like Google are shown your site as a result.